We are a team of passionate and experienced technology and venture professionals with a strong local and global network. We have started companies, run businesses, as well as lived and worked all over the world.
Amer Ramzan is Managing Partner at Promentum Equity Partners. Amer has studied Masters of Computer Science at Copenhagen University and Bachelors of Business Administration in International Economics and Management at Copenhagen Business School. Amer has worked at KPMG, Accenture (formerly Andersen Consulting) and McKinsey & Co. as management consultant, consulting large corporations on Strategy, Technology and Business Development.
After leaving McKinsey & Co., Amer set up his own consultancy serving clients in the technology space. Amer Ramzan has more than 20 years of management consulting experience serving blue chip corporations across the globe and has been engaged in 50+ projects.
Since launching Promentum Capital in 2013, Amer has been focused on building a portfolio of outstanding technology businesses. Amer has been responsible for developing and managing the portfolio focused on Enterprise Software, Technology and Social Media.
Amer is active as mentor for technology companies at Scion DTU (Denmark’s Technical University), Growth Train at CBS (Copenhagen Business School) and as jury & mentor at various entrepreneurship competitions. He has also served as jury member at Venture Cup Øresund (Venture Cup is a nationwide NGO aimed at finding the entrepreneurs of tomorrow and facilitating the creation of new businesses –founded by McKinsey & Co.).
Amer serves on a number of boards; both at portfolio companies and non-portfolio companies. Amer is a Danish citizen and resident in Holte (Greater Copenhagen).
Janos Flösser is Senior Partner at Promentum Equity Partners. Janos has studied Music Science, Audio Engineering and TV Production. After working at DR (National TV Network) as Music & TV Producer and Chief sub-editor, he was an integral part of establishing the first Interactive Ad Agency for Young & Rubicam, designing the Post Production Facility for Nordisk Film, and founding Denmark’s leading Game Studio Io Interactive. The Studio was acquired by Eidos Plc, and later by Japanese mega-publisher Square Enix.
As Chief Creative Officer for Square Enix’ Western studios, he was responsible for one of the most exciting portfolios in gaming. Games such as Tomb Raider, Hitman, Mini Ninjas, Kane & Lynch, Deus Ex, Sleeping Dogs and Just Cause are some of the most genre-defining games in the entertainment industry. The games in the portfolio received hundreds of award nominations and wins over the years, including 8 BAFTAs (British Academy of Film and Television Arts).
Janos has more than 25 years of experience as serial entrepreneur specialized in gaming, entertainment and digital economies. He has successfully established world leading studios around the globe, and today he is a leading figure in the Danish gaming and technology industry.
Janos has received several awards: IT Name of the Year, Deloitte European Technology Fast 500 Award, EY Entrepreneur of the Year, Copenhagen Region (Ernst & Young). Janos is a member of the Digital Experts Committee of the Danish Academy of Technical Sciences, advising The Danish Government on Technology, and the Danish Design Council defining the future of design in Denmark. He has been member of two think tanks for the Danish Ministry of Business and Growth and the Danish Ministry of Education. He also serves on a number of boards at Danish companies. Janos is a Danish citizen and resident in Holte(Greater Copenhagen).
Irfan Goandal is Partner at Promentum Equity Partners. With an educational background from the Technical University of Denmark (DTU), Irfan has a strong technology background and has had a progressive career at well-renowned technology companies such as Ericsson, Nokia and Intel.
After Intel, Irfan was part of launching one of the first 3G mobile operations in Europe, 3-Mobil, heading up the Product Development department. Due to this experience, Irfan was invited to join a Danish management team to establish a new 3G mobile operation in Kuwait.
This lead to a strong international career at Ooredoo Group, a USD 26 bn company with 120 million customers across MENA (Middle-East and North-Africa) and Asia, headquartered in Qatar with responsibility for driving innovations and digital transformation strategies across 18 Markets in MENA and Asia. Irfan has been setting up digital business units across 8 markets, developed strategies and business plans. He has also launched businesses for verticals as financial services, IOT (Internet Of Things), e-Health and digital services in general.
Irfan has been instrumental in setting up start-up/incubation/acceleration centres in 5 countries incubating 55+ technology startups, active mentor and has been part of jury panels in various countries. Irfan is a member of GSMA boards for strategic industry initiatives. Irfan is frequently invited to speak at international conferences related to Telecom/Digital Services and recognized as a successful leader by renowned Danish magazines. Irfan is a Danish citizen and resident in Copenhagen.
Jeppe Blirup is Vice President and fund manager for Promentum I K/S and responsible for the Fund of Funds business at Secure Alternative Investments A/S, including manager selection and portfolio construction of Private Equity II ApS and Secure Hedge A/S.
Jeppe has completed the MSc in Finance at Aarhus University – School of Business and Social Sciences and the MSc in Finance and Management at Cranfield School of Management in the United Kingdom.
Jeppe has more than 11 years experience from the financial services sector in London and Copenhagen. He has worked 8 years in London (2006-2014), of which, 6 years was at Morgan Stanley. Whilst working at Morgan Stanley he advised financial institutions and large family offices on investment strategy, trading and investments across all asset classes, including manager selection within the alternatives space.
Subsequently, Jeppe spent almost two years as Executive Director at a natural resources corporate finance advisory firm focusing on raising debt and equity capital for renewable energy projects, including wind and solar power.
Prior to joining Secure Alternative Investments A/S in 2014, Jeppe worked at a European focused long/short equity hedge fund in London.
Mads is an Associate at Promentum Equity Partner. Mads holds a Master’s Degree in Applied Economics and Finance from Copenhagen Business School, with additional educational exchange experience from prestigious universities such as Wharton School of Business and Finance as well as HEC in Montréal.
Before joining Promentum Equity Partners, Mads gained experience in performance analysis and benchmarking from working as a business development analyst in software security company Secunia leading up to its exit to Flexera. Subsequently, Mads built his analytical skillset and toolbox as a Management Consultant at A.T. Kearney, wherein he helped companies solve issues on matters such as Strategy, Business Development and Organisational Transformation.
Mads has further refined his competencies as an analyst throughout numerous case competitions, including winning top-tier competitions such as the International Business Case Competition and CBS Case Competition, and finalising in several other internationally renowned competitions.
From widespread extracurricular- and thesis work, Mads possesses unique knowledge within value creation in Private Equity and Venture Capital funds, and uses this to assist the partners and portfolio companies with analyses and recommendations.
Our investment committee combines technological, financial, commercial as well as academic and research expertise. The committee is an integral part of our partnership with the companies. The investment committee brings in best practices, ranging from initial assessment of opportunities, over investment decisions, to on-going sparring and discussions in the course of our business.
Morten Windfeldt is Chairman of the Investment Committee and CEO at Alternative Equity Partners A/S. He has the overall responsibility for managing and developing the alternative investments.
Morten has completed the MSc in Economics at University of Copenhagen and has more than 25 years experience from the financial services sector in London and Copenhagen. Furthermore, Morten has leadership experience from roles at CEO and board level within service and industrial companies.
Morten has been M&A advisor on a large number of corporate finance transactions whilst working 9 years at Carnegie Investment Bank. Subsequently, he was responsible for London Stock Exchange listed 3i’s growth capital investments in Denmark.
Prior to co-founding Secure Alternative Investments A/S in 2014, Morten dedicated his time as an independent advisor and professional board member. Presently, Morten is on the board of directors at Freja Transport & Logistics Holding A/S and Morsø Jernstøberi A/S.
Lars Tønnesen is managing director and partner at Alternative Equity Partners A/S. Here Lars works with development, finance and investment fund management.
Lars has completed the MSc in Economics at University of Copenhagen and has more than 25 years of experience in investment, consulting and operational operations. Other than that Lars has extended experience at board level within the sectors of service, industry and finance.
Lars began his career at The Danish Bankers Association where he worked with legislative and financial standing for the Danish financial institutions. In the period 1993-2000 Lars worked in corporate finance where he consulted on IPO’s, fundraising and buying and selling companies. From there Lars went to a biotech company where he was a part of management – first as CFO and later as CEO.
As a partner from 2004 and later managing partner Lars was a part of creating and developing LD Equity (Maj Invest Equity) which is one of leading equity funds in Denmark when it comes to SME. Lars arrived at Alternative Equity Partners A/S in 2016 from Agio Partners, which is a consulting- and investment company that Lars co-founded in 2011.
Presently, Lars is on the board of directors at Unisense group and Stof 2000 A/S.
Henrik Sparup is a Member of the Investment Committee and CIO at Secure Fondsmæglerselskab A/S. Besides, Henrik is a member of the investments committees at Secure Hedge A/S, Direct Lending I A/S and Private Equity I A/S.
Henrik is co-founder of Secure Capital A/S and has the overall responsibility for managing the investments at Secure Fondsmæglerselskab A/S. Henrik has completed the MSc in Finance and Accounting from Copenhagen Business School.
Henrik has worked with investment analysis and portfolio management for more than 16 years.
Henrik was part of building the Svenska Handelsbanken investment banking business in Copenhagen. Subsequently, he worked at Carnegie, where he was a top rated equity research analyst.
Henrik has also been Portfolio Manager at Danske Capital responsible for the global consumer discretionary sector. Prior to co-founding Secure Fondsmæglerselskab A/S, Henrik was the CIO at Proviso Fondsmæglerselskab A/S, where he was responsible for managing discretionary assets worth DKK 3 billion.
Jørgen Lindholm Lau
Jørgen Lindholm Lau is a Member of the Investment Committee and formerly Partner at Axcel, the private equity group based in Copenhagen, Denmark.
Jørgen has completed the MSc in Corporate Finance and Strategy at Aarhus University and has 15 years experience from the financial services sector in Denmark.
Jørgen spent 10 years of his career at Axcel from 2006-2016, completing a large number of acquisitions. Prior to joining Axcel he worked two years in Corporate Finance at Carnegie Investment Bank, completing a number of M&A transactions with Morten Windfeldt, CEO at Secure Alternative Investments A/S.
Prior to joining Carnegie in 2004 he worked for two years at Arla in the corporate finance department, completing acquisitions globally within the agricultural sector.
Presently, Jørgen is Vice Chairman of Ball Group. Previously, he was a Board Member of EG A/S, Vice Chairman of Silkeborg Data and Board Observer at Esko based in Gent, Belgium.
David Helgason is a technologist and founder of Unity Technologies, valued at DKK 10.1 billion in recent series C round (July 2016), non-executive director of several technology companies, and a restless entrepreneur with a passion for creating feedback loops between innovation and teams and products, applying new and old business models to changing industries, and pushing people to do the very best they can do.
David’s background is in software, an assortment of university dabbling, creating companies and helping entrepreneurs. David has served as CEO of the platform company Unity Technologies since co-founding it in 2003 and until October 2014, with an unflinching vision to democratize game development, and to develop technology and business models for the next phase of the games industry. Unity is the largest global development platform for creating 2D, 3D, VR and AR games and experiences.
In recent years David has spoken at conferences as diverse as Quo Vadis, Asia America Multitechnology Association Interactive Summit keynote (2016), Slush, Slush Play, Pocket Gamer Helsinki, DICE Europe, Fast Growth Founders, Casual Connect Amsterdam, CPHFTW (2015), Association of Equipment Manufacturers’ Conference, Israeli Games Conference, ARM Partner Conference, DICE (2014), Samsung Developer Conference keynote, GMGC Chengdu keynote, China Joy keynote (2013), Nordic Game keynotes (2010 and 2013), Game Horizon(2012), the Canadian Game Conference keynote (2012), Develop Evolve (2011), Qualcomm’s Uplinq Conference keynote, Giga Om’s Mobilize, GamesBeat(2010), CEDEC (2010 and 2011), more than 15 global Unite conference keynotes since 2007, an Apple WWDC guest keynote (2006), a bunch of industry panels, and a number of TV and radio and podcast appearances.
Bettina Büchel has been Professor of Strategy and Organization at IMD since 2000. Bettina’s areas of expertise include strategy implementation, new business development, strategic alliances and change management. She is also the Director of Orchestrating Winning Performance (IMD’s largest open enrollment program). She obtained her PhD from the University of Geneva and has taught and resided for 10 years in South East Asia, teaching previously at the Asian Institute of Technology in Bangkok.
Bettina works with clients on developing strategic priorities, implementing strategic initiatives and managing change. Previous clients include companies such as Nestlé, Evonik, Maersk, NCC, Ooredoo.
She is an Angel Investor and is also heavily involved in IMD’s efforts to increase gender balance in European boardrooms as part of the European Business Schools Women on Boards Initiative.
Bettina has written numerous case studies on organizations all over the world such as Nestlé, Barclays, SGS, Tetrapakand Best Buy. Winner of the EFMD case award for “Negotiating for a Cellular License in Egypt”, she has published books on strategy execution, facilitating change and organizational learning. She has also developed simulations on the topic of execution and has been published in the likes of the Journal of Management Studies, Journal of World Business and Sloan Management Review.
Risk Management and Reporting
The reporting and risk management team is in place to ensure that the fund reports on its portfolio and performance in compliance with relevant regulation in meaningful ways towards its investors. Additionally, the reporting & risk management team consults on the decision making and adherence to investment policies such that non-essential risks are minimised and the interests of the investors always are at the centre of what we do.
Steffen Stæhr is the director of Alternative Equity Partners and oversees risk management and reporting across all alternative investment funds. Steffen has completed the MSc in auditing from Aarhus Business School and has more than 15 years of experience in the financial sector, including multiple senior positions. Steffen has been a chartered accountant since 1993. Other than that Steffen has management experience on executive and board level from service, industry and construction companies.
The first 8 years after graduating Steffen worked at Deloitte doing accounting, financial accounting and taxes. The following 5 years he spent as a CFO in the construction industry.
In the years after the construction industry Steffen went on to become CFO at ATP PEP, and spent the following 4 years building that organization. In 2005, after ATP PEP, Steffen was hired as CFO in Fondsmæglerselskabet Maj Invest and was in the period 2005-2015 a part of the establishment of that unit. In the later years before his arrival at Alternative Equity Partners A/S Steffen has been involved with various investment and consulting projects.
Presently, Steffen is on the board of directors at Risskov Rejser A/S, Risskov Bilferie, 4 Labels A/S and Design Consulting ApS.
Signe Kjær Hansen
At Alternative Equity Partners Signe Kjær Hansen is the head of the financial, support and HR department. She oversees internal accounting, financial accounting, contact with the audit, monthly reporting to management and board of directors, reporting to FSA, maintaining the business procedures and updating and maintenance of the company’s internal policies and guidelines. Signe has completed the MSc in auditing from Copenhagen Business School. Before joining Alternative Equity Partners Signe worked as an financial consultant for investment companies.
Andreas Wetche Skov
Andreas Wetche Skov works as an analyst at Alternative Equity Partners A/S where he assists with analysis and fund reporting. In 2018 Andreas completed his MSc in finance and investments from Copenhagen Business School.
Andreas has been a part of Alternative Equity Partners since October 2016 where he joined the team as a student worker.