About Us2019-05-28T15:31:46+01:00

About Us

With a vision of excellence

Promentum Equity Partners was founded on the vision of building outstanding technology businesses. We back ambitious entrepreneurs in making real and lasting impact with their business ideas. We invest in companies with strong value propositions, significant market potential, and passionate entrepreneurs.

With a Vision of Excellence

Promentum Equity Partners was founded on the vision of building outstanding technology businesses. We back ambitious entrepreneurs in making real and lasting impact with their business ideas. We invest in companies with strong value propositions, significant market potential, and passionate entrepreneurs.

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A Goal of Collaboration

In Promentum we believe in working actively alongside founders to overcome challenges together and maximize the potential of the business. As investors we offer help on a plethora of areas, such as advising on business models, finding key candidates for positions, matching founders in our portfolio to learn from one another, arranging potential partnerships and much more.

We want to accommodate our star founders to the fullest extent possible and devote a large amount of our times working alongside them to realize their goals

And a Team Who Knows How To Build The Extraordinary Cause They Have Done It Themselves

The Managing Team at Promentum are all experience founders, having founded several successes themselves. The struggles and pitfalls of growing your company and taking chances are daunting, and we are here to help at all step of the journey. As investors we work to reach the fullest potential and play an active role in continuing the journey far beyond what we ourselves can support. As such, we assist in all aspects we can, and help find further funding or exit opportunities to lead the founders onto the next step of their journey.

An Extensive Network Available To You

Through lengthy and impressive careers in such industries as Media, Entertainment, Telecom, Strategy Consulting, IT Consulting, IoT, and others, the Promentum team has built an extensive network both in and outside of the Nordics. As an extension of this, the company also collaborates with an investment committee consisting of individuals with remarkable track records in their respective fields. We utilize our network to fullest to connect founders with relevant people, both when building the business and eventually when funding or selling it.

Our Focus Is on The Future

We seek to build outstanding companies, and therefore seek to work with the extraordinary, the disruptive and the scalable. As active investors, we want to partake in those companies where we feel we add something and where our expertise is valuable. As such, we focus primarily on kick-ass tech start-ups with passionate and driven founders.  Our current Portfolio are focussed on SaaS companies, communities & marketplaces, as well as interactive platforms.

What We look for

We review investment proposals and enter a dialogue with new entrepreneurs continuously. Approach us with your idea directly, engage with us through a mutual network contact or Submit an investment proposal to us.

We recommend investment proposals follow the structure below:

  • The critical problem you are trying to solve
  • How you are seeking to solve it
  • The timing – why the problem and/or solution is prevalent and relevant now?
  • What is your unique advantage?
  • Your team and its experience
  • The potential market for your solution and your part in it
  • How you plan to reach and generate customers?
  • How you plan to generate revenue from the market and its customers?
  • The traction of your company: Existing user or customer base, churn rates, growth, CAC, LTV etc.
  • What are realistic projections of your customer base, revenue, growth, profitability and costs going forward?
  • Which milestones are crucial and when and how do you reach them?
  • What is your burn rate and how much money do you need at different stages to get where you want to be?

We help entrepreneurs transform brilliant ideas into successful businesses – this requires the right concept with the right business model and the right timing. Our approach is to team up to accelerate the growth by adding capital and the best guidance, from strategic to operational. To us, teaming up means working together side by side combining the founders transformational thinking with our broad and deep business experience – to build the business at the right speed. In other words, bringing to bear the collective experience and expertise of the partnership.

If you are an entrepreneur with an exciting business idea –  please email us a brief description and we will contact you to discuss, if and how we can help you make it a success.

Promentum Equity Partners is a joint venture between Promentum Capital A/S and Secure Alternative Investments A/S.